Conservation International & Starbucks Coffee Co.

C.A.F.E. Practices is a proprietary certification program of Starbucks Coffee Company and Conservation International to ensures that coffee that Starbucks purchases is not only of high quality but also has been grown according to high environmental standards by farms that treat their workers fairly. Certification is dependent upon surveys taken every year of every farm, and Conservation International analyses the data to see how the program is doing. Basically what you get is thousands of bar graphics, which if you're reading the report trying to understand the significance of the data, isn't super meaningful. So Starbucks and CI needed a way to present the data in a way that was thorough and didn't leave anything out, but also could be scanned to get the overall gist and see trends or to find a few juicy nuggets of information.

Client: Joint for Starbucks Coffee Company and Conservation International